Infrastructure giant Sumou asked us to create a video-mapping show for a gala event promoting their latest project: the new city of Murooj Jeddah in Saudi Arabia.
We designed an enormous 32m wide set for the Leylaty ballroom in Saudi Arabia. The central section was designed to open up, allowing a real-life boy to emerge from it during the finale and present a gift to the Prince, who was the guest of honour.
The set was constructed on-site, so we had no opportunity to run through the show until the day of the event. Luckily, our custom MIMO Mapper software allows for pixel-perfect mapping in minutes.
The show, which was the biggest of its kind ever seen in Saudi Arabia, went down a storm with the investors and VIPs at the gala.
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PixelArtworks is a trading name of Projection Artworks Ltd
UK: Unit 400 Highgate Studios, 53-79 Highgate Road, London NW5 1TL
UAE: Re:Urban Studio, Dubai Design District, building 7, Dubai, United Arab Emirates