Flora 3D & 2D billboards

A sassy successor to dairy butter. We adapted Flora’s global OOH campaign to spread their message across Saudi Arabia. The campaign urges consumers to ‘skip the cow’ and opt to shop plant-based. Featuring a very sassy protagonist on 3D and 2D billboards at Al Thalia Street in Jeddah and ROSHN Front in Riyadh, Flora challenged conventions to open their audience up to change. Because when you think about it, why go through the cow when you can go straight to the source?

High-visibility screens in high-footfall areas. With ROSHN Front receiving over 10 million visitors annually, paired with the extremely high footfall at Thalia Street, known as ‘The Heart of Jeddah’, the number of eyes on canvas was udderly next-level.