Creators of magical and measurable
shared immersive experiences


As pioneers in light and pixel technology, we design and deliver awe-inspiring shared
immersive experiences for clients looking to build unique, deep and lasting connections with people.

Store
-telling

& the
art of the
S.E.L.L
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Creative excellence with global reach

From our studios in London and Dubai, we're proud to work with the world's largest retailers, iconic brands and landmark venues. The epic experiences we create bring global audiences together both physically and virtually.

World-class talent

Our integrated team of artists, strategists, spatial designers, technologists, developers and production specialists work together to push the boundaries of creative technology.
About us

Shows and events

Enchant, captivate and influence with our compelling digital storytelling, where live-action choreography and dazzling light and sound technology intertwine to create the most spectacular productions.
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Retail and installations

Inspiring awe, imagination and engagement, we use innovative light + pixel technology and mixed reality, in various combinations to transform everyday spaces into magical interactive playgrounds.
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Media experiences

We deliver brand messaging via stunning projections, thrilling skyline takeovers and delightful multimedia encounters for out of home (OOH) advertising that’s unique and unforgettable.
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AR and digital

Developing, producing and delivering stunning, platform agnostic digital content and interactive experiences designed to connect frictionless journeys which bridge the gap between the physical and digital world.
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Our sustainability plan

It’s not often we want our work to be copied, but that’s exactly what we hope you’ll do with our sustainability programme. For the planet’s sake.
People
People
We measure and offset all employees’ CO2e with REDD+ projects. We match fund with Cool Earth, our HGO partner.
Projects
Projects
Track all project CO2e in 2022, report findings to our clients and use data to reduce emissions on future projects.
Innovation
Innovation
Harness technological advances to reduce energy consumption. Apply the concept of Planet Placement to inform our creative ambition.
Education
Education
Study our emissions data and use it to inform our reduction programme, sharing what we’ve learned with stakeholders.

Get a glimpse into a world where reality is reimagined

View our showreel

Cannes Lions
AV Awards
Event Production Awards
The Drum Awards Winner
We are a disguise studio

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Showreel

Case study

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