Comfort Botanical Blooms

An immersive sensorial symphony of scent, sight and sound. To celebrate the launch of their new Scent Booster Elixir range, Comfort wanted to bring a touch magic and joy to everyday life. In a full floral takeover of Outernet London, stunning visuals accompanied a custom music score and fragrance machines that infused the air with the new Scent Booster Elixir range. The sensory journey was designed to introduce the feeling of next-level freshness and reignite the joy of feeling.

The experience was used for the launch event of the range, creating a night to remember for various celebs and influencers, including brand ambassador Rylan Clark. Footage from the event was shared across the guest’s social channels for their millions of followers to see. The experience was also a headline hitter, featuring in Campaign Magazine, Marketing Beat and more.