Asahi Rugby World Cup 2023

A Super Try deserves a Super Dry! As the official beer and worldwide partner of the Rugby World Cup, we helped Asahi Super Dry dominate the London skyline in celebration. Elevating the buzz to unprecedented heights on the night of the England vs Argentina showdown, a colossal can of Asahi stole the show and secured a perfect conversion on 110 The Queen’s Walk. But the excitement didn’t stop there! The iconic building was also home to a live scoreboard, keeping fans on their toes with anticipation. The dynamic scoreboard came to life via manual updates as the game unfolded, using an added text layer that was then projected onto the building using Disguise’s Designer Software.

Alongside those in the dedicated fan zone, the activation attracted a total of 15K passing visitors who were drawn in by the striking skyline takeover and surrounding buzz.