play Guinness ‘Arthur’s Day’ video button
CASE STUDY

Guinness ‘Arthur’s Day’


The idea

As part of the UK's Arthur's Day celebrations, Guinness asked us to “Paint the Town Black”, as a prelude to a secret gig with a 3D video-mapping show.

The canvas

The courtyard of London's striking U-shaped Senate House was the perfect canvas to create a truly immersive experience. We designed a projection that spanned 270 degrees, wrapping the audience in the world of Guinness.

The physics

More than 800 guests donned headphones and gathered in the courtyard to experience the worlds first “silent disco” video-mapping show. The creative was mostly monochromatic to reflect the “Paint the Town Black” campaign, and featured dramatic effects and 3D fly-throughs inspired by Ireland's most famous export. The heavy fluid simulations and black-and-white colour palette were a challenge, but our creative team achieved incredibly realistic effects using specialist fluid-dynamics software.

The experience

The show got the evening off to an explosive start, wowing guests before they headed inside for an intimate gig with Sir Tom Jones. The video was later released online by Guinness Europe, notching up more than three million hits.

Let's talk

Have an idea? We love a challenge.
We’d love your help to improve our site! Can you let us know:
I agree to my data been stored to receive newsletters, information and offers from Pixel Artworks.

Showreel

Case study

Stay in the know

Sign up to our mailing list and keep up to date with the latest in immersive experiences