A venue transformation using architectural projection mapping for the launch of Mark Cavendish’s collaboration with Specialized.
Utilising the iconic space and existing arches as focal points at ‘The Yard’ in Shoreditch
The space has strict rules about affixing screens to walls so we decided to work with projection, seamlessly blending the content to each of the 6 arches and using complementary up lighting to provide a premium feel.
The launch saw industry influencers and press flood through the doors to enjoy the experience and see Mark’s fastest lap around ‘The Yard.’
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PixelArtworks is a trading name of Projection Artworks Ltd
UK: Unit 400 Highgate Studios, 53-79 Highgate Road, London NW5 1TL
UAE: Re:Urban Studio, Dubai Design District, building 7, Dubai, United Arab Emirates