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CVNDSH Specialized Launch

The idea

A venue transformation using architectural projection mapping for the launch of Mark Cavendish’s collaboration with Specialized.

The canvas

Utilising the iconic space and existing arches as focal points at ‘The Yard’ in Shoreditch

The physics

The space has strict rules about affixing screens to walls so we decided to work with projection, seamlessly blending the content to each of the 6 arches and using complementary up lighting to provide a premium feel.

The experience

The launch saw industry influencers and press flood through the doors to enjoy the experience and see Mark’s fastest lap around ‘The Yard.’

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