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CASE STUDY

British Airways A380


The idea

To celebrate British Airways' inaugural A380 flight from London to Singapore, we put together a multimedia mapping project to create a dramatic online video.

The canvas

Our canvas was a 1:20 scale A380, suspended from the ceiling. The concept was all about recreating the plane's journey as realistically as possible, so it had to be a perfect replica.

The physics

Seven HD projectors were used to cover the background walls, floor and all sides of the model aircraft, and a D3 media server enabled our creative team to play with perspective and perceived depth. We also used dry ice to create a 'canvas above the clouds' effect.

The experience

Adam Chaudhri, British Airways Creative PR Manager, said, "We wanted to create an epic spectacle that reflected the milestone of our latest A380 route launch. We were very keen to maximise the dynamic that projection brings to the visual picture, and I'm pleased to say Projection Artworks wholeheartedly embraced the challenge." The video also notched up over 100K YouTube hits in its first week.

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