To coincide with the launch of Bear Grylls: Escape From Hell, the Discovery Channel asked us to put together a 4D, blazing-hot show at Battersea Power Station, involving pyrotechnics and cutting-edge mapping effects. Bear made his big entrance amid the flames, abseiling down one of the landmark's 15-storey chimneys.
A colossal old power station and one of the most iconic structures in the London skyline, Battersea Power Station was the perfect venue to transform into a fiery inferno.
Projections and pyrotechnics were carefully choreographed using a specialist media server, in order to serve up the most realistic experience possible for the 500 guests in the audience.
The stunt was so terrifyingly true-to-life that we received a brief visit from the London Fire Brigade, while the online video racked up more than 2,000 'Likes' on Facebook and 25,000 YouTube hits in its first 24 hours.
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PixelArtworks is a trading name of Projection Artworks Ltd
UK: Unit 400 Highgate Studios, 53-79 Highgate Road, London NW5 1TL
UAE: Re:Urban Studio, Dubai Design District, building 7, Dubai, United Arab Emirates