Lighting up the launch of YSL’s bold new fragrance, we created a head-turning skyline takeover of Granary Square in King’s Cross, London, immersing passers-by in the world of Libre. Fiery orange fountains and search lighting moved in sync with the larger-than-life projection, creating a spectacle visible for miles.
Alongside the projection show, there was a sampling activity where miniature scent vials were handed out to members of the public at Kings Cross station and Granary Square.
A total of 9,000 samples were handed out on the night. Face of the brand Dua Lipa shared a video of the show on her personal Instagram account, which reached 603,574 views and 233,952 likes. The video edits have also been used across YSL Beauty’s social platforms and as pre-roll footage on YouTube.