Our work
Tiffany & Co. x Beyoncé
Turning Paris’ Nuit Blanche Tiffany Blue, with a ‘blue box’ outside Centre Pompidou.
The magic
Turning Paris’ Nuit Blanche Tiffany Blue. Opening during the art festival ‘Nuit Blanche’ and Paris Fashion Week, there couldn’t have been a more perfect place or time. The city was electrified by the sheer number of visitors milling around its cultural hubs.
We installed the 8m-high LED cube, reminiscent of Tiffany & Co’s signature blue box, right outside the avant-garde Centre Pompidou. Just as striking by day as it was by night, stunning visuals of Beyoncé from the campaign and show-stopping jewellery pieces were seen by thousands of art and fashion fans from all over the world.
The measurement
Over 68K likes on Tiffany & Co’s posts of the activation.
