Our work

Tiffany & Co. x Beyoncé

Turning Paris’ Nuit Blanche Tiffany Blue, with a ‘blue box’ outside Centre Pompidou.

Client

Tiffany & Co.

Category

Media Moments

The magic

Turning Paris’ Nuit Blanche Tiffany Blue. Opening during the art festival ‘Nuit Blanche’ and Paris Fashion Week, there couldn’t have been a more perfect place or time. The city was electrified by the sheer number of visitors milling around its cultural hubs.

We installed the 8m-high LED cube, reminiscent of Tiffany & Co’s signature blue box, right outside the avant-garde Centre Pompidou. Just as striking by day as it was by night, stunning visuals of Beyoncé from the campaign and show-stopping jewellery pieces were seen by thousands of art and fashion fans from all over the world.

The measurement

Over 68K likes on Tiffany & Co’s posts of the activation.

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