Our work

Sky Gangs of London

For the Season 2 premiere, bespoke content dominated Outernet’s world-class screens to fully immerse attendees.

Client

Sky Entertainment

Category

Media Moments

The magic

Painting London red and causing a social stir ahead of the hotly anticipated Gangs of London Season 2. We set out to stage the largest known guerrilla projection campaign ever, across a remarkable 56 sites, designed to reflect the show’s sentiments of dominance and power with complete citywide takeover.

Alongside the activation, the new season premiered at Outernet London. Bespoke content dominated Outernet’s world-class screens and immersed attendees in the Gangs of London world.

The measurement

Iconic locations such as Marble Arch, Waterloo Station, Harrods and London Bridge were carefully selected for their visual impact and dense footfall, creating unmissable spectacles for passers-by.

“This has been one of the most ambitious marketing activations we’ve ever done and to get it right required a monumental collaboration from everyone involved. It has been awesome.”

– Lucy Johnstone, Sky Entertainment Head of Marketing

We love a challenge

"*" indicates required fields

This field is for validation purposes and should be left unchanged.

"*" indicates required fields

Accepted file types: pdf, doc, docx, Max. file size: 5 MB.
This field is for validation purposes and should be left unchanged.

"*" indicates required fields

DD slash MM slash YYYY
Time
What time would you like to visit? 16:30 works best for us.
This field is for validation purposes and should be left unchanged.

"*" indicates required fields

This field is for validation purposes and should be left unchanged.

"*" indicates required fields

It looks like you're using an outdated browser. Please upgrade your browser for the best experience.