Our work

Northacre Show House

Client

Northacre

Category

Brand Experiences

An innovative technology solution to emotionally connect new buyers with luxury apartments and spaces which are in early development stages, providing a premium experience which reflects the final development.

The central London show house features an interactive, perfect replica of its several hundred apartments and individual rooms for the buyers to preview and select, as well as a cinema room. Apart from the impressive physical size of the model, is the remarkable speed in which it moves, with 6 Optoma ZU510T WUXGA 5500 lumen projectors mapped to its moving blocks. The cinema room has a stunning curved projection screen embedded into the wall, whilst the LED walls at 2.5 pixel sit behind glass, representing windows, to complete the architectural integration.

The beautiful cinema room and photo-realistic finish to the model and LED wall, all complete with ambient lighting, visual effects and audio bring not just a building to life – but a new home.

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