To drive awareness of the new Nissan Qashqai, we needed to cut through the clutter in the hybrid car market, and create something so impactful it would stop people in their tracks. No OOH site gave us the opportunity to do this – so we built one.
On London’s Southbank, we installed a 6m-high LED cube, offering 360° visibility on both sides of the Thames and 100% share of voice in an otherwise brand-free environment. Striking 3D anamorphic storm visuals covered each face and for those on the main Southbank thoroughfare, the Qashqai appeared to be driving out of the cube, breaking the fourth wall, coming straight at them.
Supporting the physical installation were bespoke 3D social assets. The thumb-stopping assets generated millions of impressions across Pinterest, Twitter and Facebook.