Nike Pegasus Premium
For the launch of the new Pegasus Premium, Nike wanted to tap into the power of creator driven loyalty. In doing so, it was important that they created an unforgettable experience that felt authentic to the brand and to the shoe. So we set out to help Nike create the most responsive try-on ever for the most responsive Pegasus ever.
The magic
Elite athletes running on air. The best running athletes and influencers were invited to step into a London Eye Power Pod – a dynamic space designed to harness their energy. The goal was to make runners feel the energy they spend: give energy, get energy back. In teams of two, they aimed to charge their pod as much as possible within one rotation of the London Eye.
The measurement
A collaborative Instagram Reel between @nikerunning and @nikelondon reached 733K users and delivered 1.1M plays, with an engagement rate 83% above average. On TikTok, the campaign reached 19.1M users, surpassing projections by 32%, with strong performance across global markets.
