Our work

Nike Lionesses

You’ve never seen England like this: monuments alive with projection, shining a light on sportswomen.

Client

Nike

Category

Media Moments

The magic

Shining the spotlight on sportswomen. We staged an ambitious two-day suite of integrated, mixed-medium projection stunts designed to elevate the profile of the England Lionesses’ Euro22 competition, in partnership with Nike.

The stunt locations were thoughtfully paired with narratives highlighting the skills and aspirational attributes of the women in the squad, for example we featured Demi Stokes’s stellar defence on the Thames Barrier.

The measurement

Superimposing the players on to spectacular canvases netted a set of striking and empowering images for marketing collateral, which showcased talented women in football and generated millions of organic impressions across social media channels.

“The images look amazing, and the athletes have been sharing them on their grids too – looks epic!”

– Nike EMEA Senior Director, City Activation (Mindshare)

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