play Nike at Camp Nou video button

Nike at Camp Nou

The idea

It took Nike two years to perfect its revolutionary new football boot, the Flyknit Magista. We marked the launch with a record-breaking projection on Camp Nou, the world's biggest football stadium and home to FC Barcelona.

The canvas

Nike chose FC Barcelona mid-fielder Andr's Iniesta to launch its revolutionary new boot, so it made sense to use the magnificent Camp Nou as our canvas.

The physics

The projection angles we had to work with were incredibly steep, so we had to calculate the exact focal range of the lenses to ensure everything lined up perfectly. Photography was also a challenge, but we captured the projection perfectly using eight drones overhead.

The experience

The pictures and video of the projection were released online, notching up over 100K 'Likes' on Instagram, 60K 'Likes' on Facebook and 40K views on YouTube.

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Case study

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