Michael Kors immersive walkway
Sail away to Capri. We brought the glamour with a luxe multisensory experience for Michael Kors’ Summer 2023 launch. We transformed the renowned walkways of La Rinascente, a prestigious symbol of luxury retail in Milan with a 60m-long projection that transported Milanese shoppers to Capri’s glittering Marina Grande. Turquoise waves gently lapped along the walkways, while the accompanying ocean soundscape fully immersed shoppers in the sights sounds and unrivalled glamour of Capri.
“It’s been a pleasure to bring this project to life with Pixel – from the briefing process to creative exploration and collaboration right through to the professionalism on site you guys have been exemplary. You took feedback incredibly well, always on the same page to deliver the best possible experience for us and the end customer. This project was a real showcase for MK, and love how Pixel brought the vision to fruition ” – Jen Marshall, Snr Trade Marketing Manager, Michael Kors.