Our work

International Swimming League

A tide-turning global tour, reinventing competitive swimming for a new generation.

Client

International Swimming League

Category

Attractions & Destinations

The magic

Touring a tide-turning set around the world with ISL, reinventing the world of competitive swimming for a new generation.

Creating a fanfare and an engaging atmosphere throughout each event, we produced a graphical video to narrate each ISL ‘match’. The accompanying sound design was digitally composed to build a soundscape that heightened the senses and intensified the experience.

The content was flexible so it could be swapped quickly, accommodating each team’s own animations and any last-minute changes. We also had to consider the audience, both in the stands and viewing at home, so we chose a very high-resolution LED product that looks fantastic both in person and on camera.

The measurement

The set and show were successfully rolled out in seven separate locations, including London, Las Vegas and Naples, across two months.

We love a challenge

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