International Swimming League
The magic
Touring a tide-turning set around the world with ISL, reinventing the world of competitive swimming for a new generation.
Creating a fanfare and an engaging atmosphere throughout each event, we produced a graphical video to narrate each ISL ‘match’. The accompanying sound design was digitally composed to build a soundscape that heightened the senses and intensified the experience.
The content was flexible so it could be swapped quickly, accommodating each team’s own animations and any last-minute changes. We also had to consider the audience, both in the stands and viewing at home, so we chose a very high-resolution LED product that looks fantastic both in person and on camera.
![](https://www.pixelartworks.com/wp-content/uploads/2023/05/ISL-Naples-Pixel-Artworks-2000x1078.jpg)
The measurement
The set and show were successfully rolled out in seven separate locations, including London, Las Vegas and Naples, across two months.
![](https://www.pixelartworks.com/wp-content/uploads/2023/05/International-Swiming-League-Pixel-Artworks.png)
![](https://www.pixelartworks.com/wp-content/uploads/2023/05/International-Swimming-League-Pixel-Artworks-1.jpg)