Our work

HP Omen

Client

Omen

Category

Immersive Content

The magic

$50,000 in prize money; eight players; one OMEN Challenge. For their fifth annual event, featuring one-on-one matches and four-player deathmatches, OMEN wanted to go above and beyond the traditional esports tournament format, offering a battle arena with a unique and immersive stage.

For the first time ever, the game featured a purpose-built level that was a replica of the venue it was located in; the gamers were literally playing a shoot ’em up level in the Camden venue where the tournament was hosted.

We designed and developed a bespoke pipeline, to create a never-before-seen broadcast with AR, Mixed Reality and live show elements, all streamed live on Twitch and other platforms.

The measurement

At its peak, the event was live-streamed on twitch by 300,000 people worldwide.

We love a challenge

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