play Heineken Ignite video button

Heineken Ignite

The idea

Battersea Park had been the home of Heineken all summer, delighting Londoners with back-to-back movie screenings and night-time food markets. Heineken needed something especially incredible for its finale event, so we created a bespoke projection mapping show, complete with audio-reactive 3D effects.

The canvas

The event, which featured live performances from Jungle, was held in Battersea Park directly in front of the power station, so it made sense to use Europe's largest brick building as our canvas. We covered both chimney stacks with HD projectors, and lit the rest of the building in Heineken's signature emerald green.

The physics

The live music was a key element of the event, so the audio-reactive effects were one of the most important parts of the projection. We used the music itself to drive the content, which rendered 3D effects in real-time in time to the beat. The content for the rest of the show drew upon Heineken's #OpenYourCity campaign, using optical illusion to literally 'open up' the building.

The experience

The projection, which was attended by 1,000 lucky ticket-winners and VIPs, was a huge success, prompting hundreds of tweets and Instagram posts. The event was also covered extensively by London newspapers and industry press.

Let's talk

Have an idea? We love a challenge.
I agree to my data been stored to receive newsletters, information and offers from Pixel Artworks.


Case study

Stay in the know

Sign up to our mailing list and keep up to date with the latest in immersive experiences