Our work
Gibraltar Tourism: St. Michael’s Cave
Moving a mountain to wow visitors.
The magic
We were tasked with attracting more tourists to a legendary cave by creating a unique experience: ‘The Awakening’.
A ticketed, 360° light projection spectacular within St Michael’s Cave, on the rock of Gibraltar. Taking audiences through an awe-inspiring journey of geological formation – from microscopic sediments to the emergence of colossal limestone bedding plates.
![](https://www.pixelartworks.com/wp-content/uploads/2023/05/St-Michaels-Cave-Gibraltar-Chamber-Pixel-Artworks.jpg)
The measurement
Since opening in June 2021, this unique destination has seen a huge increase in ticket sales and incremental tourism revenue.
![](https://www.pixelartworks.com/wp-content/uploads/2023/05/St-Michaels-Cave-Gibraltar-Angel-Pixel-Artworks-1500x2000.jpg)
![](https://www.pixelartworks.com/wp-content/uploads/2023/05/St-Michaels-Cave-Main-Chamber-Pixel-Artworks-2000x1286.jpg)