Fanta Bricking It Lane
‘When the sun goes down, Fanta comes out to play.’ A bespoke Fanta Orange mural was splashed across Brick Lane (aptly renamed Bricking It Lane) to lure in passers-by. By projecting layers of light and shadow effects, the mural was brought to life with spooky hands that shared one common goal: to scare and delight the public.
A hidden operative ensured perfect jump-scare timing and allowed for moments to stop, pose and capture the interaction. The result was more user-generated content shared on social media – and more amplification of the campaign’s legacy.
“We enjoyed every minute of working on this project alongside our colleagues at Pixel Artworks. The final execution on site was fantastic.”
– Sam O’Connell, Head of Projects & Operations