Our work

Fanta Bricking It Lane

We gave passers-by a Halloween surprise they’ll never forget, using bespoke mural mapping.

Client

Fanta

Category

Media Moments

The magic

‘When the sun goes down, Fanta comes out to play.’ A bespoke Fanta Orange mural was splashed across Brick Lane (aptly renamed Bricking It Lane) to lure in passers-by. By projecting layers of light and shadow effects, the mural was brought to life with spooky hands that shared one common goal: to scare and delight the public.

The measurement

A hidden operative ensured perfect jump-scare timing and allowed for moments to stop, pose and capture the interaction. The result was more user-generated content shared on social media – and more amplification of the campaign’s legacy.

“We enjoyed every minute of working on this project alongside our colleagues at Pixel Artworks. The final execution on site was fantastic.”

– Sam O’Connell, Head of Projects & Operations

We love a challenge

"*" indicates required fields

This field is for validation purposes and should be left unchanged.

"*" indicates required fields

Accepted file types: pdf, doc, docx, Max. file size: 5 MB.
This field is for validation purposes and should be left unchanged.

"*" indicates required fields

DD slash MM slash YYYY
Time
What time would you like to visit? 16:30 works best for us.
This field is for validation purposes and should be left unchanged.

"*" indicates required fields

This field is for validation purposes and should be left unchanged.

"*" indicates required fields

It looks like you're using an outdated browser. Please upgrade your browser for the best experience.