Fanta Bricking It Lane
The magic
‘When the sun goes down, Fanta comes out to play.’ A bespoke Fanta Orange mural was splashed across Brick Lane (aptly renamed Bricking It Lane) to lure in passers-by. By projecting layers of light and shadow effects, the mural was brought to life with spooky hands that shared one common goal: to scare and delight the public.
![](https://www.pixelartworks.com/wp-content/uploads/2023/04/Fanta-Bricking-It-Lane-1.jpg)
The measurement
A hidden operative ensured perfect jump-scare timing and allowed for moments to stop, pose and capture the interaction. The result was more user-generated content shared on social media – and more amplification of the campaign’s legacy.
“We enjoyed every minute of working on this project alongside our colleagues at Pixel Artworks. The final execution on site was fantastic.”
– Sam O’Connell, Head of Projects & Operations
![](https://www.pixelartworks.com/wp-content/uploads/2023/05/Fanta-Bricking-It-Lane-3-Pixel-Artworks-1333x2000.jpg)
![](https://www.pixelartworks.com/wp-content/uploads/2023/05/Fanta-Bricking-It-Lane-Pixel-Artworks-1600x2000.jpg)