Diablo IV mural mapping
Through the cracks of a crumbling building, the she-demon of Diablo IV emerged out of the darkness. Murals in London, Stockholm and Berlin were transformed through projected depth and layering to transform the artwork when darkness descended. Unsuspecting onlookers were thrilled, mesmerized and a little bit terrified.
The global campaign for Diablo IV contributed to the best launch in Blizzard’s history with $666 million in revenue, equivalent to the biggest cinematic opening weeks of the year. Players have already spent over 276 million hours in the game, making it Blizzard Entertainment’s best-selling and most-played game.