Bombay Sapphire #stircreativity
Mixing it up for Bombay Sapphire’s #stircreativity mixologist event, working with Wasserman, we created an immersive projection-mapped space that enabled audiences to interact and play with the content. Fusing digital art, designed by artist Rupert Newman, with enthralling touch technology, the canvas was transformed into a delightfully interactive playground of light.
Paired with a wider experiential campaign designed to bring gin to the masses, this activation was perfectly playful and generated a highly memorable experience for guests.
The possibilities were endless, with over 1,000 tiles of interactive digital artwork at the audience’s fingertips.