ADIZERO For the Fast
Creating distinction in the running shoe market is hard. adidas not only needed to cut through the noise, but they also wanted to prove that the ADIZERO Adios Pro Evo 2 is for the fastest. To do this, we tapped into runners’ competitive spirit, challenging them to hold a world-record-breaking marathon pace.
The magic
The “For the Fast” pop-up electrified the London Marathon weekend with a three-day program engineered as the ultimate pre-race experience. Each guest received a fresh pair of the Adios Pro Evo 2 shoes, then stepped up to an immersive treadmill challenge. Racing against a digital avatar that maintained world-record marathon pace, runners pushed themselves to keep up, sustain the speed, and claim their spot on the leaderboard. The energy didn’t stop there; panel talks, shakeout runs, live DJ sets, and more made sure every attendee left motivated, and feeling even faster.
