Our work
adidas XCRAZYFAST pop-up
The magic
An interactive pop-up, putting players and the boots through their paces. Proving “Speed Pays,” we brought three electrifying football challenges to life. Designed to test players’ speed and agility, the competition was fierce as fans raced to claim the top spot on the digital leaderboard. With redeemable adidas currency, personalised digital player cards, adidas merchandise, and the chance to win a pair of the X CRAZYFAST boots, the stakes were high!
The measurement
The pop-up saw a total of 324 participants, over 40% of which were new to the adiClub.
155 QR codes on the personalised player cards were scanned.
