Technology to entice customers

Not surprisingly, people couldn’t wait to get back to malls and the High Street once the pandemic finally began to wane.

In fact, pent-up demand was so great that 2021’s in-store sales exceeded 2019’s, according to Intelligence Insider, which expects growth to continue between 2.6% and 3.4% through 2025.

But success isn’t guaranteed. Like before the pandemic, retailers still must grab the attention of passers-by so they’ll come inside and spend money. More than ever, retailers see AV playing a key role in wowing shoppers and competing against e-tailers.

“Nothing defines a retail brand more sharply than its physical stores,” says Matt Hawley, Pixel Artworks Senior Account Manager. “Store frontages have become immersive windows into the brand, generating PR and word-of-mouth in the process. Interactive displays — such as incorporating LED screens, volumetric displays, smart mirrors and holograms influenced by gesture recognition technologies paired with spatial audio — can create engaging experiences that attract attention and encourage brand interactions.”