How AI will supercharge the development of AR
AI will supercharge the development of AR
2024 will be an even bigger year for the Artificial Intelligence (AI) debate, which will no doubt power the development of ever more compelling experiences thanks to its rapidly evolving relationship with AR (and at even faster rates).
We’ve been experimenting with AI for quite a while now. We’ve even had brands request for a project to be created from start to finish with AI, and we’re already using Midjourney and other tools to create content on-the-fly, in response to a user’s prompts. Enabling individuals to co-design a truly open-ended experience will be a monumental breakthrough. As AI becomes the main topic for conferences and trade shows, everyone wants to understand how it might transform their lives. However, something that our team hopes to see more of is a positive outcome for the talks on AI.
AI can make massive improvements to how we work and how we experience things, just like we’ve seen with its use in AR. This is an exciting time for technology, and there are endless possibilities for AI and AR’s use across different industries and fields, especially when it comes to pushing the boundaries for storytelling. This fusion of technology and live experiences will not only make it a more seamless, intuitive, and valuable part of our everyday lives, but it will also encourage the exploration of new creative horizons like never before. We’re excited for what’s to come.