How will 2023 be remembered by creatives?
2023 will hardly be remembered as a banner year for may of us as the cost-of-living crisis started digging deeper and the political spectrum on both sides of the atlantic started to devolve into a cynical and hateful mess.
For creatives from all walks of life, it’s also a year where they were forced into a more existential crisis, as AI became the sphere of influence in our industry around which everything else seems to now gravitate.
As usual, given we’re now fast-approaching the end of the year, I reached out to some of the top minds in the creative industries to gather their thoughts on the year that was 2023. And it’s not all doom and gloom either!
Riaz Farooq, Senior Creative Director at Pixel Artworks
2023 will be remembered for immersive 3D! Creatives explored more ways to excite audiences with techniques sprung 10 years prior, in the form of projection mapping. Broader marketing campaigns woke-up to immersive storytelling, powered by technology.
This actively pushed boundaries, challenging specialist studios like ours, to consider new convergences of tools and playful layering of tech. Breaking beyond the fourth wall has never been cooler!
What we have witnessed are techniques emerging in VOOH and AR that have given merit to virtual advertising, making physical ads seamlessly blur the lines within digital environments. Interactive outdoor is no longer a niche as we’ve seen brands and consumers play and share their experiences in real-time.
Whether you have long understood the principles and laws of perspective or are just riding the wave of this year’s expanding trend, you will certainly be seeing much more from brands in this awe inspiring space in 2024.