Our work
Adidas Pure Boost X
Radiating energy and power for Adidas’ new PureBOOST X sneakers, this pioneering window display used magnetic, daylight-visible projections to create a vivid, pulsating effect that showcased their distinctive shoe and wowed passers-by in six iconic cities.
The magic
Working with varying sizes of window displays, some of which only offered a minimal throw distance for the projectors, we created intricately animated content to be projected across and around a single trainer, while simultaneously syncing with screened background content to create a flowing, pulsating effect. It took 31,000 lumens per square metre to make the projections visible in broad daylight, and a bespoke modular frame system to adapt the content across the six different displays.
