The O2 Arena became the world’s biggest ever projection canvas this week thanks to our latest projection piece, which totalled 1.42million lumens - equivalent to 5,000 household lightbulbs.
The 50 day long installation celebrates O2’s partnership with England Rugby and coincides with the Rugby World Cup, which kicks off on 18th September. The opening night included a performance from classical songstress Laura Wright, who gave a stirring rendition of 'Jerusalem' while 68 industrial-strength projectors transformed the vast dome of the O2 around her.
The artwork, which covered a whopping 10,000 square metres, featured a perpetual rose to signify the everlasting support for the English rugby team. The O2 will also become the world’s biggest Twitter wall for the remainder of the World Cup, displaying messages of support from rugby fans all over the world. Our specially developed Twitter system, first used for Laphroaig’s interactive Twitter campaign this summer, not only displays tweets, but sends users back a 360 gif of their moment in the spotlight.
Our long-suffering production team have spent the last month battling the rain and 33mph winds atop of the O2 Arena to install 68 ultra-bright projectors, which each weigh a hefty 60kg and together required 18 miles of cabling. “We’ve projected on some tricky canvases before,” said Production Director Chris Philpott, who has spent the last three weeks more or less permanently in, around or on top of the O2, “but 200m above ground has definitely been the most difficult.”
Watch the video here, or tweet the O2 with #WearTheRose for your chance to appear on the O2 until 31st October.
Posted by Emily Gibson on 18.09.2015
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