We’d projection mapped a bike for cycling hotshot Mark Cavendish before, but for the launch of his collaboration with Specialized, the beautiful arches of the Yard in Shoreditch were just too good not to use. We used six projectors to blend content across six archways, creating the illusion that Cavendish was whizzing by at top speed.
Nokia’s new Lumia mobile phone came with a best-in-class camera, so to show it off at the launch we took photos of guests as they arrived and incorporated them into this architectural projection mapping show at 3 Olaf Street. The projection worked fantastically with the venue’s white walls and unusual alcoves, displaying pre-rendered branded content alongside the pictures taken just minutes before.
For an internal event for Celesio, we dressed an entire venue exclusively with projections. The project used a dozen projectors and blended content to send 3D video-mapping effects all around the room, creating a 100% on-brand and totally immersive environment.