08.03.2014

WORK: Nike at Nou Camp

Thanks to Nike's ground-breaking new football boot, we've just ticked 'football stadium' off our bucket list...

Camp Nou is home to FC Barcelona and the biggest football stadium in the world, so where better for Nike to launch its new Magista football boot, the first using its revolutionary Flyknit technology. The stadium was a vast canvas, but it wasn't the size that presented the biggest challenge. We had some incredibly steep angles to work with, so calculating the focal range of the lenses correctly was essential.



Photography was tricky too, but lucky we had eight drones on hand to capture the stunt from the air.

Posted by Emily Gibson on 08.03.2014
We're pioneering specialists in light + pixel technology. We turn any surface or environment into amazing content using projection-mapping, OLED/LED or lighting design. We create brand impact, powerful storytelling and technical innovation.
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